Server-side tracking, PPC, AEO, AI agents and where the marketing industry is heading. No fluff.https://rawideas.ro/enhttps://rawideas.ro/blog/ga4-unassigned-traffic/https://rawideas.ro/blog/ga4-unassigned-traffic/GA4's "Unassigned" channel isn't a quirk — it's the sound of your attribution breaking. Here's what actually causes it, and how to get those sales back on the map.Wed, 15 Jul 2026 00:00:00 GMTTrackinghttps://rawideas.ro/blog/aeo-what-is-answer-engine-optimization/https://rawideas.ro/blog/aeo-what-is-answer-engine-optimization/60% of searches now end without a click. AEO is how you become the brand ChatGPT, Gemini and Perplexity name instead of your competitor.Wed, 08 Jul 2026 00:00:00 GMTAEOhttps://rawideas.ro/blog/does-chatgpt-know-your-brand/https://rawideas.ro/blog/does-chatgpt-know-your-brand/Open ChatGPT and ask who's best in your category. If it names a competitor and not you, that's the new page two of Google. Here's how to check where you actually stand.Wed, 01 Jul 2026 00:00:00 GMTAEOhttps://rawideas.ro/blog/ppc-50-conversions-rule/https://rawideas.ro/blog/ppc-50-conversions-rule/Google and Meta smart bidding needs about 50 conversions a month before it stops guessing. Below that line, a bigger budget just funds more expensive guesses. Here's the honest math.Wed, 24 Jun 2026 00:00:00 GMTPPChttps://rawideas.ro/blog/why-agencies-hide-prices/https://rawideas.ro/blog/why-agencies-hide-prices/"Request a quote" isn't caution — it's a qualification round, and you're the one being qualified. Here's what that costs you, and why publishing prices flips it.Wed, 17 Jun 2026 00:00:00 GMTStrategyhttps://rawideas.ro/blog/server-side-tracking-guide/https://rawideas.ro/blog/server-side-tracking-guide/A practical, no-hype guide to server-side tracking: what it is, why the browser is losing your data, and how to recover the 30–60% of conversions GA4 quietly hides.Wed, 10 Jun 2026 00:00:00 GMTTrackinghttps://rawideas.ro/blog/virtual-focus-groups/https://rawideas.ro/blog/virtual-focus-groups/100 AI consumers argue over your naming, pricing and ads across 20 rounds, then hand you a verdict in days. Where synthetic research earns its keep, and where it's useless.Wed, 03 Jun 2026 00:00:00 GMTProductshttps://rawideas.ro/blog/ai-agents-for-business/https://rawideas.ro/blog/ai-agents-for-business/A chatbot answers a question and forgets you exist. An agent reads your data, follows a process, and finishes the job. Here's the difference, where it pays off, and where it still falls over.Wed, 27 May 2026 00:00:00 GMTAIhttps://rawideas.ro/blog/marketing-attribution-lies/https://rawideas.ro/blog/marketing-attribution-lies/One €89 sale. Google Ads, Meta and your email tool each claim it as theirs — that's 300% attribution, and it's quietly wrecking how you spend. Here's what honest marketing attribution actually takes.Wed, 20 May 2026 00:00:00 GMTTrackinghttps://rawideas.ro/blog/future-of-marketing-agencies-ai/https://rawideas.ro/blog/future-of-marketing-agencies-ai/The big-agency model runs on juniors billing hours. AI just made most of those hours worthless. Here's where the value goes next, and who wins.Wed, 13 May 2026 00:00:00 GMTIndustry