ROOM 02 — THE FURNACE
Ads don't fail. Volume fails.
The algorithm doesn't optimize on hope — it optimizes on conversions. Feed it too few, and it guesses. You pay for the guessing. That's why your costs climb while results don't.
Campaigns run for FMCG brands, an energy player and stores scaling from four to six figures monthly.
One honest question before the verdict — your monthly budget:
What we actually manage
Google Search and Shopping, Performance Max, Meta — the channels where intent is real and money moves. We don't chase vanity clicks; we chase orders and qualified leads, down to the last euro of spend.
The 50-conversion rule
Smart bidding learns from a signal, and the signal is conversions. Below ~50 a month, the algorithm stays stuck on "Learning (limited)" and guesses. A bigger budget without enough conversions doesn't fix it — it just makes the guessing more expensive. The first question we ask: how many real conversions do you produce a month?
Where the waste hides
- Untracked conversions feeding the bidder bad data — which is why we start with tracking.
- Broad match with no signal, letting the algorithm spend where it likes.
- Legacy account structures with campaigns cannibalising each other.
- Last-click attribution that makes you cut the exact channel that was creating the demand.
How we work
- Clean data first, then restructure — spend moves to what the clean data shows, not what the broken dashboard showed.
- The senior runs the account. No trainee learning on your budget.
- Rolling monthly. No 12-month lock-in. We report money, not impressions.
FAQ
What is the minimum budget?
Paid media needs at least ~€1,000/month of spend to be worth managing, plus the ability to reach ~50 conversions a month. Below that we'll honestly tell you to fix tracking first and come back.
Do you run both Google and Meta?
Yes. We pick channels by where the intent is and where your sales actually close, not by what is trending.
What contract am I on?
Rolling monthly, no 12-month lock-in. You stay because it works, not because you are trapped.
Why do cheaper agencies fail at this?
They usually put a junior on the account and optimise on incomplete data. Cheap by the hour becomes expensive by the invoice — see the pricing page.