Meta
< €0.001 per view
181,441 video views for SPLAT's #zâmbește campaign, 274,670 people reached.
Most ad accounts fail on volume.
Google and Meta learn from your conversions. Give them too few and they guess, and you pay for every guess.
What we manage
Google Search, Shopping, Performance Max and Meta. We follow every euro you spend to the orders and qualified leads it brings in. A click only counts when it turns into one of those.
Google Search
26.38% CTR
Drain unblocking ads for a plumber in Bucharest.
We've run campaigns for FMCG brands, an energy company and online stores growing from four-figure to six-figure months.
Why 50 conversions decide your budget
50
conversions a month, per campaign
That's roughly the line. Below it, smart bidding is still learning, and most of what gets called optimisation is guesswork.
We'll tell you which side of the line you're on before you pay us anything.
Smart bidding learns which clicks turn into sales by watching your conversions. With fewer than about 50 a month, the algorithm stays in “Learning (limited)” and keeps guessing, so costs climb while results stay flat. A bigger budget without more conversions only makes each guess more expensive. So the first thing we ask is how many real conversions you get each month.
Where the 50 comes from: Meta's own bar is higher, about 50 conversions in 7 days before an ad set leaves its learning phase (Meta Business Help Center). For Google, 50 a month per campaign is the line we work to.
The 50-conversion rule, in fullWhere the waste hides
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Conversions nobody counts
The bidder learns only from the sales it can see. Missing conversions feed it bad data, which is why we start with tracking.
Costs you every bid
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Broad match with no signal
Without enough conversion data, broad match lets the algorithm spend on whatever searches it likes.
Costs you the wrong searches
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An old account structure
Campaigns chase the same searches and split the data each of them needs to learn.
Costs you split learning
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Last-click attribution
The last ad gets all the credit, so the channel that created the demand looks useless and gets cut.
Costs you the channel that works
How we work
Fix the data
We check that every order or lead reaches Google and Meta, and fix what doesn't.
Rebuild the account
We restructure around what sells, so each campaign gets enough conversions to learn from.
Move the money
Spend follows what the clean numbers show, and stops following the old dashboard.
- A senior runs your account. No trainee learns on your budget.
- We report money: orders, leads and cost per sale.
What it costs
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Management
from
€500to €3,500 a month, by account size
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At a glance
- Ad spend
- from about €1,000 a month
- Contract
- usually for a year
- Who runs it
- a senior specialist
Questions we get
What's the minimum budget?
About €1,000 a month in ad spend, plus enough demand to reach about 50 conversions a month. Below that, we'll say so honestly and usually suggest fixing tracking first.
How much does management cost?
€500 to €3,500 a month, depending on the size of the account. Every price is on our pricing page.
Do you run both Google and Meta?
Yes. We pick channels by where your buyers search and where your sales actually close.
What contract do I sign?
Most monthly work runs on a yearly contract, because search, AI and local visibility take months to show results. We agree the term with you before we start.
Why do cheaper agencies struggle with this?
Often a junior runs the account and optimises on incomplete data. A low hourly rate can still turn into an expensive invoice. The pricing page shows the math.
What do you spend on marketing each month?
Pick the range. We'll tell you honestly what it can do.
- Under €1,000 Tight. We'll tell you honestly what works at this level.
- €1,000 to 2,500 Workable, one channel at a time.
- €2,500 and up Room for the algorithm to learn.
Not sure yet? Tell us what's going on and we'll work it out on the call.
Want a second opinion on your account?
Tell us where you advertise and what doesn't add up. We reply with two time options for a 20-minute call, and we'll tell you if we're not the right fit.