The software you put off got 10× cheaper.
An internal tool that used to cost as much as a car now costs a few months of SaaS licences.
Built by us
Two directories, a symptom checker, a 3D lobby and a map search, on sites we made.
-
Directory
Places and events for Bucharest families, by age
Capitala Copiilor
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Directory
Search, animated counters and four drilling categories
Bursa Forajelor
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Symptom checker
Tick the problems and it offers an urgent booking
D'Lux Instal, a heating service in Ploiesti
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Virtual lobby
A 3D lobby for a national medical conference
AGO Media
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Map search
Cafes on a map, with search and a page for each
CoffeeMap
We are our own first client
Everything we sell, we built for ourselves first. All four are in use today, and you can try the first two yourself.
- Market testing
SimulatOR
Gets 100 to 200 virtual consumers arguing over your name, ad or price before you spend money on it. Try SimulatOR - Qualifying
This website
A 2-minute check that works out what a visitor needs and tells them honestly whether we're the right fit. The 2-minute check - Measuring
AI Visibility Engine
Measures how often ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews mention a brand, and who they name instead. See the audit - Automation
Lead agents
Agents that answer new leads within three minutes, Sunday evenings included. Talk to us
What we build
Internal tools
Like the one that replaces the spreadsheet only one person understands.
Automations
Between systems that don't talk to each other today: your site, CRM, invoicing and WhatsApp.
Private AI agents
They run on your company data, not on someone else's SaaS that learns from it.
MVPs
Your product idea, in front of its first real customers in 2 to 4 weeks.
Calculators, configurators and client portals
The things your sales team has wanted for years.
Why it got cheaper
2-3
weeks
for work that used to take a team three months.
Custom software now makes sense from a few thousand euros.
AI writes much of the code that used to be typed by hand. Work that took a team three months now takes two or three weeks, and more of that time goes into checking the code than writing it.
So custom software now makes sense from a few thousand euros instead of tens of thousands. Tools that only large companies could justify are within reach of a fifteen-person business.
The hard part, working out what should be built, is exactly as hard as it always was. That is what the first call is for.
How we work
We build it for a fixed scope and a fixed price, agreed in writing before we start.
Fixed scope, in writing.
What's in and, just as important, what's out.
Fixed price.
Agreed before we start. If we go over, that's our cost.
Something working in week one.
A screen you can click through, so we can change course early.
The code is yours.
Repo, servers and data. No subscription needed to keep your own software running.
What you sign first
What you sign before we write any code: what's in, what's out, the price and the dates.
Scope and price are agreed before any work starts.
Example
Replace the order spreadsheet
In
- An order form for the sales team
- Sync with your invoicing tool
- A weekly report by email
Out
- A mobile app
- Customer logins
- Price
- Fixed, before we start
- First working screen
- Week 1
- Live
- Week 3
- The code
- Yours
If it runs over, we pay.
It's not for you if
- You're looking for the cheapest developer on a freelance platform. Someone will always be cheaper.
- You need something the size of Uber on a €2,000 budget. We'll say so on the first call, not in month three.
- Nobody on your side can make decisions. Custom software needs one person who can answer our questions.
- A SaaS tool already does exactly what you need for €30 a month. We'll tell you, and tell you which one.
Questions we get
How much does custom software cost in 2026?
An internal tool or automation costs €1,500 to 5,000, a private AI agent starts at €2,500, and an MVP or complex integration starts at €5,000. See what each one includes. If your budget is under €1,500, a SaaS subscription will probably cost you less, and we'll say so.
How long does it take?
An internal tool takes 2 to 4 weeks and an MVP 3 to 6 weeks. You see something working in week one, not at the end, so if we're heading the wrong way we find out early.
Who owns the code?
You do: the repo, the servers and the data. We don't hold software hostage through a subscription. If you want to continue with someone else tomorrow, you can.
What happens if you go over the estimate?
We pay for it. The price agreed at the start is the price on the invoice. That's why we insist on a written scope, so both of us know what was promised.
Can you take over a project someone else started?
Yes, if we get access to the code and the documentation. We start with a paid hourly assessment. Sometimes rewriting turns out cheaper than repairing, and we'll tell you so even when it isn't what you want to hear.
How do I choose between custom software and SaaS?
Choose SaaS if your process is standard and a monthly fee is fine. Choose custom if you pay for several subscriptions that each cover part of the same process, if no tool covers your workflow, or if your data isn't allowed to leave the company. Over three years the maths changes: €400 a month of SaaS is €14,400.
Do you use AI to write the code?
Yes, and that's why it costs less than it did three years ago. A developer reads, tests and takes responsibility for every change. You pay for the result that ships, not for hours of typing.
What it costs
A fixed price, agreed in writing before we start.
-
An internal tool or automation
range
€1,500-5,0002 to 4 weeks
Replaces a spreadsheet, or connects systems that don't talk to each other yet.
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A private AI agent
from
€2,500On your company data
Runs on your own data, not on someone else's SaaS that learns from it.
-
An MVP or a complex integration
from
€5,000MVP: 3 to 6 weeks
Your product idea, in front of its first real customers.
Prices exclude VAT. Want advice before you commit? Consulting is €65 an hour, 4 hours minimum. Maintenance after launch starts at €150 a month and is optional. All our prices are public.
What's your budget for this project?
Pick the range. We'll tell you honestly what it can do.
- Under €1,500 A spreadsheet may do the job for now.
- €1,500 to 5,000 One internal tool, done right.
- €5,000 and up MVPs, AI agents, integrations.
Not sure yet? Talk to us and we'll work it out on the call.
Tell us what your team does by hand
A few lines are enough: the task, the tools you use now and who does it. We reply with two time options for a 20-minute call.
Rather call? +40 724 242 442