Real estate marketing in Romania: sell the apartment before it has windows.

Real estate marketing for developers who sell off-plan. We build the page and the ads, then follow each buyer from the first click to the signed contract.

Talk to us See the build, floor by floor

Three results from our own projects, in other sectors: the same methods, applied to a project site. The report sits behind each number.

53 to 97

PageSpeed score of a SaaS platform we look after: 53 on 13 September, 97 on 28 September.

Same job on a project site: apartment pages that open fast on a phone.

PageSpeed Insights

756

AI answers across platforms that name upromania.ro, up 413.

Same job on a project site: being named when a buyer asks ChatGPT.

Ahrefs, September 2026

6,545 to 0

Errors on a flooring retailer's site after ten days of technical cleanup. Site health went from 68% to 99%.

Same job on a project site: a technically clean site before ads send traffic to it.

Semrush Site Audit

Which ad sold the apartment?

Nobody can walk through the apartment yet, so buyers decide from a render and a web page. Most project sites count form fills. The sales office counts contracts. In between sit phone calls, WhatsApp messages, visits to the show flat and the buyer who comes back three weeks later on another device.

If nobody joins those up, the ad budget drifts toward whatever brings the cheapest form. That is rarely the person who signs.

We join them up, so each contract comes with the ad that started it.

Start small: Fix My Tracking, €1,500 fixed, with a report before and after in 7 days.

Talk to us

The 17-second version, for WhatsApp status and reels

The sale, built floor by floor

Each stage of the building has its own job in the sale. Here is what we build at each one, and what it costs.

-4.50Excavation

Know who buys before you print the price list

A family from the neighbourhood asks about the school and the commute. An investor asks about the rental yield. We write down who buys here and what each of them needs to see before they call. Before launch, SimulatOR puts your price list and your offer in front of 100 to 200 virtual buyers and reports back in 24 to 72 hours.

Strategy from €5,000 on its own, usually part of the project. SimulatOR is free if you share the results, otherwise a fixed price.

SimulatOR ↗All services ↗

±0.00Structure

Tracking from the first click to the signed contract

Buyers never see this layer, and the rest of the sale stands on it. Every call and WhatsApp message is saved with the ad that brought it, next to the form fills. Your CRM sends back to Google and Meta what happened next: a viewing booked, a contract signed. Server-side tracking keeps counting when Safari and ad blockers hide part of the traffic.

What we look at first on a project site

Do phone calls and WhatsApp messages reach Google Ads as conversions, or only form fills?
Is tracking only in the browser, where Safari and ad blockers lose part of it?
Is an old Universal Analytics tag still on the page, sending data nowhere?
Does Consent Mode run, so ads still learn from visitors who refuse cookies?
Do the apartment pages carry structured data that Google and AI answers can read?

Two or more "no" answers mean the ad budget is learning from the wrong people.

Concrete frame of a residential building under construction, with a crane

Fix My Tracking: €1,500 fixed, with a report before and after, in 7 days.

Server-side tracking ↗

+3.00Facade

Give each apartment type its own page, with the plan and the price

Buyers compare floor plans late in the evening, on a phone. Each apartment type gets a page with its plan, floor, surface and orientation, the price or a price range, and what is still free. The pages load fast and send every enquiry to your CRM, in English and in Romanian.

Montexpert, a real estate agency's website.

A site that sells and measures, from €1,000.

Web development ↗

+12.00Lights on

Ads that answer to the sales office

Google Ads catches the people who search "new apartments Berceni" tonight. Meta and video reach the ones who will search next spring. Because the CRM reports back, the campaigns learn from viewings and contracts, and the budget moves to what sells. Renders and footage from the building site become short films for the ads and for the screen in the sales office.

Our film for Rolls-⁠Royce Motor Cars Bucharest: the Ghost, in the Bucharest showroom.

Finished residential building at blue hour, with lit windows

Google Ads management €500-3,500 a month. Ad budget from €1,000 a month, with about 50 conversions a month so the algorithm has something to learn from. Video from €1,500.

Google Ads ↗Video ↗

+24.60Keys

Be the answer when they ask ChatGPT

Buyers can type the whole question: "new apartments near Pipera metro under 150,000 euro". Google's AI Overviews, ChatGPT and Gemini answer with a few names. We work on the project's pages and Google profile so they can be quoted and found on the map. We don't guarantee a place in the ChatGPT answer or on Google Maps. It takes months, so we start during phase one, and phase two opens to buyers who already know the name.

Google Maps positions for a Bucharest beauty salon: from 43 to 5 for salon de înfrumusețare (beauty salon) and from 42 to 9 for coafor bucuresti (hairdresser Bucharest) — A Bucharest beauty salon: from position 43 to 5 for "salon de înfrumusețare" (beauty salon) and from 42 to 9 for "coafor bucuresti" (hairdresser Bucharest), in three months.

AI visibility from €500 a month. Local SEO for the sales office: €500 a month for 3 months (€1,500).

AI visibility ↗Local SEO ↗

Real estate marketing across four channels

Marketing for real estate developers means four channels that complement one another. Each has a role, a limit and a cost per contract you can compare with the others.

Google Ads

Catches today's searches: the project name, the area, "new apartments Berceni". Someone who searches like that is close to deciding. We measure calls, WhatsApp messages and form fills, then viewings and contracts from the CRM.

The limit: the area sets the demand. If few people search in Berceni, a bigger budget won't bring more.

Meta and video

Reaches people who aren't searching yet: families moving next year, investors comparing projects. Renders and building-site films work, with the plan and the price on the page the click lands on.

The limit: nobody buys from the first ad. We judge it by viewings booked, not by likes.

SEO

Pages for each apartment type, for the area and for the project, written so Google can understand them. They keep the project findable between campaigns.

The limit: it shows in months. That is why we start in phase one, so it helps phase two.

Property portals

imobiliare.ro, Storia and the others are where many buyers compare projects. We treat them as a channel: a separately tagged phone number and link, so you see what a contract from there costs against one from your own ads.

The limit: on a portal you sit next to the competition and you don't control the page. Where we can, we send the buyer to the project page.

How to sell a development before completion

Buyers choose from a render and the project page, so the sale gets built in the same order as the development.

Before launch

Write down who buys here and what each of them asks: the neighbourhood family about the school and the commute, the investor about the rent. Put the page and the measurement in place, so the first click is already counted, and open a waiting list.

At launch

Google Ads on project and area searches, Meta and video for those who will search later, listings on the portals. One CRM for all of it, so no call gets lost between teams.

During construction

Photos and footage from the site become content every month: the floor going up, the windows going in. Someone buying off-plan wants proof that it is being built. The monthly report shows which ad brought viewings and contracts, not just form fills.

Close to handover

The budget moves to the channels that sold and to the apartments that are left. Buyers from phase one can recommend the development, and phase two starts with a name people already know.

What real estate marketing costs

Prices without VAT and without the ad budget.

Fix My Tracking€1,500 fixed, report before and after in 7 days

Project site that sells and measuresfrom €1,000

Google Ads management€500-3,500 / month

Ad budgetfrom €1,000 / month, about 50 conversions / month

Videofrom €1,500

AI visibility (AEO / GEO)from €500 / month

Local SEO for the sales office€500 / month for 3 months (€1,500)

Strategy on its ownfrom €5,000

Consulting€65 / hour + VAT, minimum 4 hours

Start here

Fix My Tracking

Fixed price, €1,500. In 7 days you get a report on what your site measured before and what it measures after.

Talk to us

Already have agencies for renders and ads? Start with tracking alone, so everyone works from the same numbers.

On a small budget, read our guide to promoting your business first: what to start with and what's worth the money.

Questions developers ask us

Do you sell the apartments?

No. Your sales team or your agency sells them. We bring buyers who have already seen the plan and the price, and we show which channel brought each one.

We already have an agency for renders and one for ads.

That works. We can start with tracking alone, Fix My Tracking in 7 days, so everyone works from the same numbers. Then you decide what else you want from us.

Can you reach buyers abroad?

Yes. English pages and English ads of their own, measured separately, so you see what a buyer abroad costs next to one from Bucharest.

How soon will we see something?

Tracking: a before-and-after report in 7 days. Ads: a few weeks of learning, shorter once the CRM reports back. SEO and AI answers: months, which is why most of our contracts run for a year.

Phase one is already selling. Is it too late?

No. The sooner tracking is right, the more phase two learns from the people who bought in phase one.

How much does real estate marketing cost for a developer?

The prices are on this page, above, without VAT. Fix My Tracking costs €1,500 fixed, a project site starts at €1,000, and Google Ads management costs €500-3,500 a month. The ad budget is paid separately and starts at €1,000 a month.

Property portals or your own ads?

Both, as long as you measure them separately. The portal is where buyers compare projects, and your own ads send them to the project page, with the plan and the price. With a different phone number and link for each, you see which one costs less per contract.

How do you sell a development before completion?

Buyers choose from a render and the project page, so the page shows the plan, the price and what is still free, and every enquiry goes into the CRM. Ads start at launch, and footage from the building site keeps the project visible throughout construction.

Another question?

Call +40 724 242 442 or write to hello@rawideas.ro.

Talk to us

Send us the address and the launch date.

We'll come back with what we would build first, and what it costs.

Talk to us Call +40 724 242 442

Raw Ideas · Otopeni*, next to Bucharest · since 2015 · Outsmart, Don't Outspend · hello@rawideas.ro

*We're in Otopeni, next to the airport. On approach you can count Bucharest's cranes from the window. We do.

Real estate marketing in Romania: sell the apartment before it has windows.

Which ad sold the apartment?

The sale, built floor by floor

Know who buys before you print the price list