Strategy on its own
from€5,000for complex projects
Usually part of a build or a monthly engagement. The thinking takes days, not months.
Budget follows strategy. Never the reverse.
Money amplifies whatever you already are. Aimed right, it compounds. Aimed wrong, it makes the mistake louder.
Why we start before the budget
Most businesses start by asking how much they can spend, and only then ask what to spend it on. We work the other way round.
First we settle with you what you sell, to whom, and why they would pick you. Then the budget amplifies a plan instead of funding a bet. Skip that step and any agency, us included, ends up optimizing on guesses.
What you get from a strategy engagement
Positioning
Why a customer should pick you, written in their words.
Ideal client and segment
Who you serve best, and the segment you can win.
Channel map
The channels where your buyers show intent, chosen for that reason.
Measurement plan
What we track and how, so you know what works before you scale it.
Roadmap
The order of the work, for you to run yourself or hand to us.
A result from our own work
180+
keywords on Google's first page
Benjamin Moore, 2017: a year's stock of blackboard paint sold in six months, with more than 180 keywords on Google's first page and over 60 in first place.
Average visibility in organic search: 0 to 15%.
Run it yourself, or hand it to us
If you hand the roadmap to us, we build it: the site, the ads, search, the films and the tracking. A few pieces from our work page:
Questions we get
I just want ads. Do I need a strategy?
Ads work better with a clear position behind them. If you don't need strategy as a separate project, we won't sell you one. We will still ask why a customer should pick you, because without that answer the ad budget pays for the lesson.
How much does it cost?
Strategy is usually part of a build or a monthly engagement, not a slide deck billed on its own. For complex projects on their own, it starts at €5,000.
How long does it take?
The thinking takes days. The results come from carrying the plan out month after month and measuring what happens.
Plan it before you spend it
Tell us what you sell and what you've tried so far. We reply with two time options for a 20-minute call.
Not sure what you need yet? The 2-minute check