Industrial marketing for manufacturers and distributors of components, machinery and equipment. Buyers find your product by part number, on a page with a data sheet and a quote request, and we count the requests through to the order.
For a manufacturer the same two things count: a page for every product, with the specs written as text, and a site Google can read in full.
Home page of the Raptors.ro store. It isn't a factory; we show it as an example of a product site, not as a result.
Raptors.ro · website · home page
Site health went from 68% to 99%. That measures technical condition, not sales. For a manufacturer it means Google can read every product page.
Flooring retailer · technical auditWe don't yet have an industrial manufacturer among our public work. We have an online store with a large catalog, a flooring retailer and a directory of drilling companies, a project of our own. In each one, someone searches for a part number or a need and has to land on the right company. We'll tell you plainly what worked there and what we don't yet know about your market.
See the work we've doneWe'll show you, on a single page, what an engineer finds when they search for the part number of one of your products.
Talk to usFilm with subtitles and optional sound.
A 400-page catalog is complete and correct. It just sits where nobody looks at 3 a.m., and on a phone it doesn't exist.
The story is made up, and so are the times. The website screenshots in the chapters are real.
With the line down, the engineer has no time for ten quotes. We start with one simple question: what comes up when you type one of your part numbers into Google, or give it to ChatGPT?
We make your products easy to find by part number and by problem. Google ads run only on searches with a real need, and the pages are written so AI answers can quote them too.
The PDF stays as a download. The page has the part number in the title, the specs written as text, compatible products and the quote request button. We also clean up technical errors, so Google can read every page.
The quote request button sits on every product page, the form has few fields, and the phone rings at your end. We log where each request comes from, so you know which channel deserves the budget.
A directory of drilling companies, a project of our own. The Cerere Ofertă (quote request) button sits in the menu and on the first screen, next to the search.
Bursa Forajelor · our own project · websiteIf the numbers in your accounts don't match your real requests, we start with Fix My Tracking: €1,500, fixed price, a before-and-after report in 7 days.
Tell us how many quote requests you get a month now. We'll reply with what we would start with and what it costs.
Talk to usOur report starts with orders: how many requests came in, how many became orders, from which channel and what each one cost. We don't promise orders. We show you what worked and stop what didn't.
A manufacturer's website is not a brochure. It is where the engineer checks whether the product fits and asks for a quote.
Technical buyers search by part number, by dimension or by problem. If the information lives only in a 400-page PDF, Google and AI answers struggle to see it, and the person on the line won't read it on a phone.
In a manufacturer, an order passes through several hands: the engineer who searches for the spec, the buyer who compares quotes, the director who approves.
Each one reads something different. The engineer looks for the page with the specs, the buyer looks for the price or the quote button, the director looks for a company that looks serious on Google and in ChatGPT answers. The cycle is longer than in an online store, so it isn't only the first click that counts but how easily someone comes back a second time.
That is why we measure quote requests and what becomes an order, not impressions. If one request comes by phone and another by form, we want to see both in the same report. For us, B2B marketing means you see every request between the search and the quote, with its source.
Without VAT and without the ad budget.
Raw Ideas has been in Otopeni, next to Bucharest, since 2015. The prices above are our public ones.
Tell us which products you want found by part number. We'll reply with what we would start with and what it costs.
Talk to usNo. We guarantee neither orders nor a place on Google or in AI answers. Our report starts with orders: how many quote requests came in, how many became orders, from which channel and what each one cost.
We don't yet have an industrial manufacturer or distributor among our public work. We have an online store with a large catalog, a flooring retailer and a directory of drilling companies, a project of our own. We'll tell you plainly what worked there and what we don't yet know about your market.
We can work alongside them. We can start with measurement alone, which is Fix My Tracking: €1,500, fixed price, a before-and-after report in 7 days, so everyone working for you starts from the same numbers on quote requests.
Our prices are public, without VAT and without the ad budget. A fixed-price project for product pages or for a site with a quote request starts at €1,000. Visibility in AI answers starts at €500 a month, and Google Ads management costs between €500 and €3,500 a month. Fix My Tracking costs €1,500, fixed price, with a before-and-after report in 7 days.
A PDF of hundreds of pages is hard to find by part number and hard to read on a phone. A product page with the specs written as text can be found on Google, quoted by ChatGPT and linked straight to a quote request. The PDF stays useful, as a file to download from the product page.
Product pages and SEO take months, not days. Google Ads on urgent searches can bring requests sooner, but they need a minimum budget. For a flooring retailer, the technical cleanup took site health from 68% to 99% in ten days, but that measures the state of the site, not sales. Most of our contracts are annual.
We recommend at least €1,000 a month and around 50 conversions a month, so Google's algorithm has something to learn from. If you get few quote requests a month, you are probably under that threshold. We'll tell you up front and look for another channel.
A page for every product or series, with the part number in the title and the specs written as text, compatible products linked to each other, a quote request button on every page and the PDF data sheets to download. It also has to open fast on a phone and carry no technical errors that Google can see. Fixed-price projects start at €1,000.
Start from what the buyer searches for: a part number, a specification or a problem. Then build product pages that answer it, run Google ads only on searches with a real need, give AI answers correct information, and keep a report that ties each quote request to the channel it came from.
Industrial marketing, sometimes called B2B marketing for manufacturers, means that a manufacturer or distributor of components, machinery and equipment gets found, chosen and ordered from by the companies that buy its products, usually by part number, data sheet and quote request. For us it covers product pages, Google ads on urgent searches, visibility in ChatGPT and Google AI Overviews, and measuring quote requests through to the order.
Want us to show you, on a single page, what an engineer finds when they search for the part number of one of your products? Ask us.
A few lines is enough. We reply with two time options for a 20-minute call.
What happens next
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