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Medical marketing and SEO for clinics in Romania: patients search at 2 a.m.

Medical marketing for private clinics: we work on what patients find in Google Maps, in AI answers and on your website, then show you which of it became an appointment, specialty by specialty.

Talk to us See the numbers from one clinic Call: +40 724 242 442

+318 direction requests on Google Maps in 30 days

The numbers come from the Google profile of an aesthetic medicine clinic, read in Localo.

Localo, Google profile of an aesthetic medicine clinic: direction requests reach 915 in total, with +318 in the last 30 days against +67 in the period before; calls reach 772, with +99 against +76
Localo, same Google profile: 772 calls, 20K profile views, 915 direction requests and 2.4K website visits in total; over the last 30 days, +2.3K views and +303 website visits
+318direction requests in the last 30 days, against +67 in the period before

Direction request = someone tapped "Directions" to your clinic.

+99calls, against +76
+2.3Kprofile views and +303 website visits, in the same 30 days

In total, the profile has 915 direction requests, 772 calls and 20K views. We count calls, direction requests and website visits separately, so the report starts with appointments.

Aesthetic medicine clinic · Localo

Medical websites we built

Eumedical, Munich Laser and Euromedical Solutions.

Eumedical, home page

Munich Laser website, home page with the treatment introduction

Munich Laser, home page

Euromedical Solutions website, home page

Euromedical Solutions, home page

Medical marketing: tomorrow's schedule has gaps

Medical marketing means that a patient searching for a specialty finds your clinic, picks it and calls, and you see what brought in each appointment.

Some specialties have a full schedule, others don't. The second group is the one we care about: that is where we show you what brings in appointments and what doesn't.

An empty medical office in the morning: an examination chair, equipment and cold light at the windows

The road to an appointment, in five chapters

Each chapter is a place where your clinic can be chosen or passed over. Next to each one, we show what we do there.

20-second film, from 2:07 am to 10:30 am, with captions and optional sound.

  1. 012:07 am

    A symptom becomes a search.

    The patient doesn't know the name of a clinic yet. They type a symptom or the name of a test. The first page that answers them clearly is the one they read. We write these pages together with your doctors, starting with the specialties you want full.

  2. 022:09 am

    Ask ChatGPT: where can I get an MRI in Cluj?

    The AI assistant answers with the names of a few clinics. AI visibility means being one of them, with correct details about your doctors, services and opening hours. We cannot guarantee a place in the answer.

    Ahrefs, AI answers for upromania.ro: 756 across all platforms, up 413, of which 414 in AI Overviews, up 308
    756AI answers that name upromania.ro, +413

    Up Romania is an organization, not a clinic. The number shows how we measure: how often an AI assistant names a site.

    Up Romania · Ahrefs
  3. 032:14 am

    The map decides who gets the call.

    Local SEO for clinics means a complete, correct Google Maps profile, as high as possible in the results when a patient searches near them. The numbers at the top of this page come from one such profile; the details are further down, under promoting a medical practice.

  4. 048:02 am

    The phone rings. Do you know where the call came from?

    A call is worth what you can tie to its source. We track calls, direction requests and website visits separately, by specialty, so the report starts with appointments, not impressions.

    If the numbers in your accounts don't match your schedule, we start with Fix My Tracking: €1,500, fixed price, before and after report in 7 days.

  5. 0510:30 am

    The last step is an appointment, not a lost form.

    A website does its job when a visitor finds the doctor, the service and how to book within seconds, especially on a phone. A call or a request sent at night has to reach your schedule the next day.

Medical SEO: what Google reads when a patient searches for a specialty

Medical SEO means making a clinic's pages easy to find in Google for what patients search: a specialty, a test, a symptom or a doctor.

Unlike SEO for an online shop, patients search close to where they are and want to know quickly who, where and when. A well-written article doesn't help if the page explaining how to book is missing.

Ads bring appointments within days. SEO brings them more slowly, over months, but it doesn't disappear when the budget stops. We start from the list of specialties and the questions patients search for, and the specialties with an empty schedule come first.

SEO takes months of work and does not guarantee a position in Google.

  1. Specialty pageEvery specialty you want to fill gets its own page: what is treated or examined, what the first visit looks like, which doctors do it, roughly what it costs (when the clinic publishes prices) and how to book. We write it together with your doctors.
  2. Doctor pageName, specialty, qualifications, where they see patients. Patients also search by the doctor's name, and the page helps Google connect the doctor to the clinic.
  3. Symptom and question searchesPeople type "when should I get an ultrasound" or "what tests do I need for my thyroid", not the name of a clinic. We answer these questions on pages written with your doctors, linking to the right service.
  4. City and area searches"Cardiologist near me" is settled mostly in Google Maps, not on your website. That is why medical SEO goes together with the clinic's Google profile, described below.
  5. Technical sidePages that load fast on a phone, no errors Google can see, contact details and opening hours identical on the website and in the Google profile, plus structured data for the clinic and its doctors.
  6. MeasurementWe track visits, calls and direction requests by specialty, so the report starts with appointments, not Google positions.

Promoting a medical practice: the map, the phone and the opening hours

A practice is promoted, first of all, in Google Maps and on the phone.

A patient searches "cardiologist near me", sees a few clinics on the map and calls the one that looks credible and open. If the hours in the profile are out of date or the services are missing, someone else gets the call.

We work the whole profile: specialties, services, opening hours (including public holidays), photos, replies to reviews and a tracked phone number, so calls show up in the report. The results at the top of the page come from a single clinic; another clinic may get a different result.

The glass door of a private clinic, with a black frame and gold handles, and an opening-hours sign stuck on the glass reading L-V 8-20 (Monday to Friday, 8 am to 8 pm)

The door says Mon-Fri 8 am-8 pm. Google Maps says Closed.

It happens often: the hours changed, the sign on the door was updated, and the map stayed on the old version. The patient sees "Closed" and keeps searching.

We check the hours in your Google profile at the start of our work and keep them current, public holidays included.

GEO for clinics: be named by AI assistants

Patients now also ask ChatGPT or Google AI Overviews where to go for a test or a scan.

GEO, or optimization for AI search, means the information about your clinic is correct, complete and easy to quote: doctors, services, opening hours, address and prices, where you publish them. The assistants read your website, your Google profile and your clinic's pages, so that is where we start.

We check how your clinic is named in answers to questions about the specialties you track, and we fix the sources the assistants read. An example of measurement is in chapter 2, above. We do not guarantee a place in an answer: the assistant decides.

Medical advertising rules: what we don't do, as a precaution

In Romania, advertising for medical services follows stricter rules than most other fields, and Google Ads and Meta have policies of their own.

No promises

We don't write promises of a cure or of a medical result.

No comparisons, no "before and after"

We don't compare doctors or clinics, and we don't publish before-and-after photos or patient testimonials without their written consent.

Everything goes through your clinic

Your clinic approves every text before it is published.

What the rules allow for your services is for you to settle with your doctors and the clinic's lawyer. We are not lawyers and we don't give legal advice.

What we can show, and what we can't yet

We have numbers from the Google profile of an aesthetic medicine clinic and websites we built for Eumedical, Munich Laser and Euromedical Solutions. We don't yet have a dental case or a hospital among our public work, so we don't show numbers from there. Here is how we work for each.

Dental practice

Searches are very local: emergency, implant, consultation. What matters is the Google profile, a page for each service, and calls measured separately from direction requests. A practice with several locations needs one profile per location.

Multi-specialty clinic

Order matters here. We don't promote every specialty at once: together we pick the ones with an empty schedule, and give them a page, doctors and measured calls. The report reads by specialty, so you see where money brings appointments and where it doesn't.

Hospital

A hospital has more departments, more phone numbers and more decision-makers. We start from the Google profiles of the locations and the department pages, and calls are measured per department.

Prices, so you don't have to guess

Excluding VAT and ad budget.

Local SEO and Google BusinessWe work your clinic's profile so it climbs in the Maps results. 3 months, €1,500 in total. One client per area.
€500/month
Visibility in ChatGPT and other AI assistants
from €500/month
A website that sells and measures
from €1,000
Google AdsMinimum budget €1,000/month and around 50 conversions a month, so the algorithm has something to learn from.
€500-3,500/month
Fix My TrackingBefore and after report in 7 days.
€1,500fixed price
ConsultingMinimum 4 hours.
€65/hour
Video
from €1,500
Strategy
from €5,000

We have worked from Otopeni, near Bucharest, since 2015. The prices above are our public prices.

What clinics ask us

Do you guarantee appointments?

No. We don't guarantee appointments and we don't promise a place in Google or in an AI answer. We show you what each channel brought, by specialty: calls, direction requests and website visits.

Have you worked with clinics?

Yes. We worked on the Google profile of an aesthetic medicine clinic (the numbers are at the top of the page) and built websites for Eumedical, Munich Laser and Euromedical Solutions. We don't have a dental case or a hospital yet, and we won't show you numbers we don't have.

We already have a marketing agency. Is there anything left for you to do?

We can work together. We can start with measurement alone, which is Fix My Tracking: €1,500, fixed price, before and after report in 7 days, so everyone works from the same numbers. Then you decide what else you want from us.

How much does medical marketing cost at Raw Ideas?

Our prices are public, excluding VAT and ad budget. Local SEO costs €500/month over 3 months (€1,500 in total). AI visibility starts at €500/month, a website that sells and measures at €1,000, and Google Ads management costs €500-3,500/month. Fix My Tracking costs €1,500, fixed price.

Can medical services be advertised in Romania?

Yes, with care. We don't write promises of a cure or of a medical result, and every text goes through your clinic before it is published. What the rules allow for your services is for you to settle with your doctors and the clinic's lawyer.

How soon will we see results?

Ads show first signals within a few weeks. SEO and AI visibility take months of work. That is why most of our contracts run for a year.

How does a clinic get named in ChatGPT or Google AI Overviews?

AI assistants read the clinic's public pages, its Google profile and other sources. We work on them so the information about your doctors, services and opening hours is correct and easy to quote. We cannot guarantee a place in the answer.

Which specialties do you want full? We'll tell you honestly what we can do.

Would you like us to show you, on a single page, the road to an appointment for one specialty of your clinic? Ask us.

Talk to us
+40 724 242 442
hello@rawideas.ro

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