A name and its logo
Bursa Forajelor, our own project
The logo: a drill rig boring through water layers to a drop, beside a two-tone wordmark.
Your next launch: guess, or know?
100 to 200 virtual consumers, tuned to your audience, argue over your name, ad or price. You get the verdict before you spend.
Example runYour ad · A vs B
Variant A32 / 100
Variant B68 / 100
100 consumers tuned to your audience, debating
- Round 3“B tells me what I get. A tells me what you sell.”
- Round 7 · objection caught“I’d click B, but not at that price.”
VerdictRun B, cut the launch price by 12% and lead with the guarantee.
What the report tells you
Which version wins
Name A or B, ad A or B, your offer or a competitor's. You get a score and the reasons behind it, for anything your audience can read, watch or compare online.
The objections that kill the sale
In your customers' own words, before launch day finds them for you.
Where your price stops feeling fair
The point where “interesting” turns into “too expensive”, measured on your audience rather than an average one.
The message they repeat back
Of everything you say, the one promise your audience remembers. That one becomes your headline.
How a standard run is set up
-
100 to 200
virtual consumers
per run, instead of a handful of people in a room with free sandwiches
-
10 to 20
rounds of debate
before the verdict
-
24 to 72
hours
from your brief to the report
Source: the settings of a standard SimulatOR run
What you can put in front of them
Anything people can read, watch or compare online. To show the kind of material, here are four pieces we made.
A campaign idea
SPLAT, #zâmbește
The key visual: neon letters spell ZÂMBESTE, Romanian for smile.
An offer page
Keez, the accounting firms page
The hero of the page for accounting firms, live on keez.ro.
An ad and its message
Our own tracking ad
Bad data sends ad spend to the wrong campaigns.
For you, if…
- Real money rides on the decision: a launch, a rebrand, a campaign.
- You're torn between two versions and the launch is close.
- You'd rather hear the objections now than find them in your returns.
Not for you, if…
- Your question is about taste, smell, touch or texture. Simulated consumers read, watch and compare. They can't taste your coffee or feel your fabric, and we'll tell you so before you pay.
- The decision is already made and can't change. Then a run only costs you time.
- You want it to replace talking to real customers. A run sharpens the bet, but it is still a bet.
Three ways to run it
Two of them are free.
-
Free · NGOs
Free if you're an NGO
You're working for a cause. The least we can do is check that your campaign works before you spend donor money on it. Free, no strings.
-
Free · businesses
Free if you share the results
We run it for free if you launch and show us your real numbers 60 days later. Your market result calibrates the engine, so you pay in data instead of money.
-
Paid
A paid run
If neither fits, the simulation is a paid service. Tell us the decision in front of you and we send a fixed price before anything starts.
Questions we get
What can SimulatOR test?
Anything people can read, watch or compare online: names, prices and willingness to pay, ads and messages, a new idea, your offer against a competitor, how your brand comes across.
What can't it test?
Taste, smell, touch and texture. Simulated consumers don't taste your product or feel your fabric. If your question is about the senses, it's the wrong tool, and we'll tell you before you pay.
How is this different from a survey or asking ChatGPT?
A survey asks each person once, and one question to an AI gets you one voice. In a run, 100 to 200 personas with different profiles, budgets and opinions argue over 10 to 20 rounds. Opinions shift as they go, and the objections that survive the debate are the ones in your report.
How long does a run take?
The report comes in 24 to 72 hours.
How accurate is it?
It won't guarantee the outcome, and no research can. It shows you which version holds up when people like your buyers argue about it, and why. That is also why the free business run asks for your real numbers 60 days after launch: we compare them with what the run predicted, and every comparison calibrates the engine.
Have a decision coming up?
Tell us what you're choosing between and when you launch. We'll tell you which of the three routes fits.
Rather call? +40 724 242 442