Newest
Why 38% of your traffic says "Unassigned" in GA4 (and how to get it back)
When GA4 files a session under "Unassigned", it lost track of the visitor's source. The five usual causes, and how to put those sales back on the map.
What we find inside real accounts.
No recycled listicles. What we learn doing tracking, PPC and AI visibility for clients, and where marketing is heading.
Articles
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AEO: how to get your brand cited by ChatGPT and Gemini
When ChatGPT, Gemini or Perplexity answer a buyer's question, they name two or three brands. Answer engine optimization (AEO) is how yours becomes one of them.
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Does ChatGPT know your brand exists? Here's how to check
Open ChatGPT and ask who's best in your category. If it names a competitor and not you, that's the new page two of Google. Here's how to check where you stand.
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The 50-conversions rule that quietly decides your PPC results
Google and Meta smart bidding needs about 50 conversions a month before it stops guessing. Below that line, a bigger budget buys more expensive guesses.
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Why marketing agencies hide their prices (and what it costs you)
"Request a quote" is a qualification round, and you're the one being qualified. What that costs you, and why published prices flip it.
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The server-side tracking guide: recover the conversions GA4 hides
What server-side tracking is, why the browser is losing your data, and how to recover the 30-60% of conversions GA4 never sees.
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Virtual focus groups: 100 consumers, hours not weeks
100 AI consumers argue over your naming, pricing and ads for 20 rounds, then give a verdict in days. Where synthetic research pays off, and where it's useless.
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AI agents that actually do the work (not chatbots)
A chatbot answers and forgets you. An agent reads your data, follows a process and finishes the job. Where agents pay off, and where they still fall over.
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Your marketing attribution is lying to you (300% and counting)
One €89 sale. Google Ads, Meta and your email tool each claim it. That's 300% attribution, and it wrecks your spend. What honest attribution takes instead.
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Where marketing agencies are going in the age of AI
The big-agency model runs on juniors billing hours. AI has made most of those hours worthless. Where the value goes next, and who wins.
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