Before
Three tools, three truths.
- Your ad platforms report fewer sales than your bank.
- Smart bidding learns from the sales it happens to see.
- Budget decisions start from a guess.
You decide on numbers that aren't there.
You spend, revenue moves, but you can't trace which ads led to which orders.
30-60%
Your dashboard is right about what it sees.
The trouble is what it can't see.
of conversions never reach Google, Meta or GA4 in the tracking audits we run. Ad blockers, Safari's 7-day cookie limit and badly configured consent banners stop them in the browser. It's a plumbing problem, and we fix it like one.
Where the range comes from: the tracking audits we run (the full guide). Safari's 7-day cookie limit: WebKit, 2019.
- €1,500fixed price, no retainer
- About 7 daysfor a focused setup
- Before/afterreport in your own GA4
Built for a pharma group with dozens of brands, an energy company and online stores that live and die by ROAS.
What server-side tracking is
Most analytics still runs in the browser. A tag on the visitor's device tries to report the sale to Google, Meta or GA4. When an ad blocker, a privacy setting, a weak connection or Safari's tracking prevention gets in the way, the report never arrives, and that sale disappears from your numbers.
Server-side tracking moves that step off the visitor's device and onto a server you control. The event is collected first-party, cleaned up and sent to each platform from there. Fewer things break, less gets lost, and the data is yours before anyone else sees it.
How we set it up
On your own subdomain
A server-side Google Tag Manager container runs on a subdomain of your site. It's first-party, so browsers don't treat it as a third party.
Consent comes first
Each visitor's choice decides what gets measured. We measure what you're allowed to, and nothing else.
Sent from the server
Meta's Conversions API and Google's enhanced conversions get each sale from your server, deduplicated against the browser so nothing counts twice.
Proof in your own GA4
A before/after report shows the conversions that were invisible the month before.
What changes after the fix
After
One number we both trust.
- The sales the browser was dropping are back in your reports.
- ROAS you can trust, because the revenue in it matches your bank.
- Smart bidding learns from complete data.
Why it usually pays for itself
In our projects so far, the fix has paid for itself within six months at most, through the orders your ads bring in once they learn from correct numbers. We don't promise it, because the pace depends on your budget, your margin and how fast the campaigns re-optimise. On the first call we run the numbers on your figures. Prices are on the pricing page.
-
Fix My Tracking
€1,500fixed price, no retainer
- Time
- about 7 days
- You get
- a before/after report in your GA4
- Covers
- Google Ads, Meta and GA4
Questions we get
Is server-side tracking legal and GDPR-compliant?
Yes. Done right, it gives you more control than browser tracking, because you decide what leaves your server. You collect first-party data with proper consent and forward only what the visitor allowed. We set up consent mode so measurement follows each visitor's choice.
Will it slow down my site?
No. Moving tags to the server usually makes pages lighter, because the browser loads fewer third-party scripts. Page speed is part of what we measure.
How long does it take?
About seven days for a focused setup. You get a before/after report in your own GA4 at the end.
How much does it cost?
A fixed project from €1,500, listed as Fix My Tracking on the pricing page, with the full breakdown.
What do you spend on marketing each month?
Pick the range. We'll tell you honestly what it can do.
- Under €1,000 Tight. We'll tell you honestly if the fix pays off at this level.
- €1,000 to 2,500 Enough to learn. Tight to scale.
- €2,500 and up Enough spend for the fix to pay for itself.
Not sure yet? Tell us what's going on and we'll work it out on the call.
Want to know what your tracking misses?
Tell us where you advertise and which numbers don't match. We reply with two time options for a 20-minute call and go through your setup together.